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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Start with your most important personas first, and then work your way back until you have content pieces that will reach each person you're targeting when they need it most. The first couple runs at this content strategy process will take longer...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    With so much drama on her mind lately she often dreamed of work, but tonight she tossed and turned. This was a very exciting development for Lisa, and after some logistics were nailed down, she called it a night, and tried to get a few hours of sleep.