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Hotel Travel Search Engines

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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    What the study found was that travel agencies had a significant and consistent presence in the PPC ad results when performing a search for a hotel’s brand name. In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred...

  2. Non-Google Link Strategy: An Example of Stealth Link Marketing

    Thank you for booking your stay at the ++++ Resort and Hotel. They contacted every hotel within 10 miles of their business and pursued a co-marketing arrangement where whenever someone booked a hotel room online, in the email confirmation the...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Given that the customer used the hotel brand name and destination in their keyword search, one could fairly extrapollate their intent was to book directly with the hotel. In the example below, taken from the report, we can see that the top ad...

  4. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Instead, it's due to a video that shows Turkey's main former opposition leader, Deniz Baykal, meeting a female staffer in a hotel room for a romantic tryst. FairSearch.org released "Google Buys ITA - A Travel Story" with their side of the story, in...

  5. Should Your SEO Strategy Target the Head or the Long Tail?

    Now, let's take a look at the "tail," using a specific page for a specific hotel. Title tag of a local hotel page: "Hotel Palomar Dallas – a Kimpton Hotel (Dallas, TX) – Hotel Reviews – TripAdvisor. From this, I assume the most important keyword is...

  6. Should Your SEO Strategy Target the Head or the Long Tail?

    Now, let's take a look at the "tail," using a specific page for a specific hotel. Title tag of a local hotel page: "Hotel Palomar Dallas – Dallas – Hotel Palomar Dallas Reviews – TripAdvisor. From this, I assume the most important keyword is "Hotel...

  7. Virgin Charter Launches Vertical Search Engine

    That's great news for the hotel industry. Sir Riichard Branson launched a new vertical search engine, Virgin Charter, that promises to revolutionize high-end corporate travel and last minute luxury travel.