SEO News

Hotel Travel Search Engine

  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation They weren't playing craps or blackjack — well, they may...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Given that the customer used the hotel brand name and destination in their keyword search, one could fairly extrapollate their intent was to book directly with the hotel. In the example below, taken from the report, we can see that the top ad...

  3. SES Day 1 Keynote: David Meerman Scott [LIVE BLOG]

    Yeah it's When you address buyer personas and create fresh, relevant content, that will help your search All hotel websites are the same. The contest generated interest in Queensland and saw an uptick in travel to the...

  4. SearchDay | Performance Management for SEO Teams

    SES Brings SEM, PPC and SEO Training Workshops to Atlanta Posted by Greg Jarboe Apr 27, 2009 On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA.

  5. Social Media Insights from TripAdvisor CEO Steve Kaufer

    EQ: Recently, TripAdvisor has enabled the ability for hotel sites, airline sites, integrate some of the TripAdvisor review content onto their sites? If I'm a user and I'm looking to book a hotel and I'd like to have some quick and salient...

  6. Should Your SEO Strategy Target the Head or the Long Tail?

    Ranking for "Hotel Palomar Dallas": number three on Google, number five on Yahoo. Now, let's take a look at the "tail," using a specific page for a specific hotel. Title tag of a local hotel page: "Hotel Palomar Dallas – a Kimpton Hotel (Dallas, TX...

  7. Link Building Case Study for Luxury Hotels

    Now on their next business trip they may just request your hotel or recommend it to friends. Depending on how well it was integrated into hotel operations, the concierges may even have more time to focus on other guest needs.