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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Integrated Campaign: Zenni Optical, Integrated...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    They want to recruit happy employees to keep hotel guests happy. Clearme sends out swag packages thanking its loyal customers who travel the globe and surprises travelers with random acts of kindness gate gifts such as bottles water and a healthy...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    While overall mobile user interaction with the travel category was found to be part of a longer research process, the hotel subcategory demonstrates increased urgency in user secondary actions. To judge a hotel campaign’s success on click to call...

  5. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    That's the message from a recent study by MarkMonitor, who estimate the U.S.hotel industry is losing an $1.9 billion annually in online bookings. Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners.

  6. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Instead, it's due to a video that shows Turkey's main former opposition leader, Deniz Baykal, meeting a female staffer in a hotel room for a romantic tryst. Google and a group of online sales travel sites that oppose Google's ITA acquisition traded...

  7. SearchDay | Performance Management for SEO Teams

    SES Brings SEM, PPC and SEO Training Workshops to Atlanta Posted by Greg Jarboe Apr 27, 2009 On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA.