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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to...

  2. Why Effectively Measuring Lead Performance in Mobile is Essential

    While overall mobile user interaction with the travel category was found to be part of a longer research process, the hotel subcategory demonstrates increased urgency in user secondary actions. To judge a hotel campaign’s success on click to call...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    That's the message from a recent study by MarkMonitor, who estimate the U.S.hotel industry is losing an $1.9 billion annually in online bookings. Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners.

  4. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    Instead, it's due to a video that shows Turkey's main former opposition leader, Deniz Baykal, meeting a female staffer in a hotel room for a romantic tryst. Google and a group of online sales travel sites that oppose Google's ITA acquisition traded...

  5. SearchDay | Performance Management for SEO Teams

    SES Brings SEM, PPC and SEO Training Workshops to Atlanta Posted by Greg Jarboe Apr 27, 2009 On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA.

  6. Social Media Insights from TripAdvisor CEO Steve Kaufer

    EQ: Recently, TripAdvisor has enabled the ability for hotel sites, airline sites, etc.to integrate some of the TripAdvisor review content onto their sites? If I'm a user and I'm looking to book a hotel and I'd like to have some quick and salient...

  7. Federal Court Dismisses Online Travel Hotel Tax Suit

    Court of Appeals for the Fourth Circuit has dismissed a suit brought forth by Pitt County, North Carolina (Greenville, NC is located there for those who are NC-challenged) to charge online travel sites such as Expedia and Travelocity for hotel...