SEO News

Hotel Industry

  1. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Utilizing web analytics has been a standard practice in every industry for many years. Long-term campaigns are designed to acquire quality, long-term users that...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    SES Atlanta will take place at the DoubleTree Hilton Hotel Atlanta - Buckhead. SES Atlanta will give you an in-depth education where you'll have the opportunity to learn from, and network with, the industry's top practitioners and innovators, as...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it?

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Old hotel room - Air freshener and scandal April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    While overall mobile user interaction with the travel category was found to be part of a longer research process, the hotel subcategory demonstrates increased urgency in user secondary actions. To judge a hotel campaign’s success on click to call...

  6. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    That's the message from a recent study by MarkMonitor, who estimate the U.S.hotel industry is losing an $1.9 billion annually in online bookings. Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners.