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Hotel Chains

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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Whilst not directly related to the branded search term problem, hotel chains are also losing revenue or paying out commissions unecessarily to cybersquatters. Hotel brand managers need to issue much stricter brand guidelines to affiliates and...

  2. Effective Search Marketing Strategy Determines Fate of Organizations

    The Milwaukee Journal Sentinel ran two stories about local furniture store chains, one going out of business, Porters of Racine, and the other more fortunate, Steinhafels, announcing a new store. Conversely, rival upscale furniture store...

  3. How Search Marketing Slays Seasonality in Travel

    The most sophisticated organizations in online travel -- major hotel chains, airlines and those behemoth aggregator sites -- market "low season" prices and discounted rates for unsold inventory. A boutique hotel or resort may be able to take its...