SEO News

Hotel Chain

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  1. Search Engine Marketing Checklist for Hotel Marketers

    Hotel chain/brand websites In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to...

  2. Google Search in Mainland China Now Shows Censorship Warnings

    For example a search for the single character [江] (Jiāng, a common surname that also means “river”) causes a problem on its own, but 江 is also part of other common searches like [丽江] (Lijiang, the name of a city in Yunnan Province), [锦江之星] (the...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Try it yourself and nearly every major hotel chain and destination has the full complement of competitors, all of whom are pushing the cost-per-click up for the hotel, whilst taking commissions for any customer they convert.

  4. Actionable Media Attribution and Analytics for Search Marketers

    The following is a quick scenario about one of our customers (a national hotel chain running search and display) and how they took advantage of all three benefits above. Attribution of digital marketing efforts -- across elements such as paid...

  5. More On Query Refinement, The Human Scale Problem & Creating The Search Dialog

    Hotel Chain Find the official site of a hotel chain Hilton Hotel Hotel Reservations Find a hotel by price, location or other options Make Hotel Reservations  - Make Hotel Reservations  - Hotels.com - Your One-Stop Shop for Hotel Pricing, Amenities and