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Hotel

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  1. Search Engine Marketing Checklist for Hotel Marketers

    Hotel chain/brand websites In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    The next year around the same time, the race brought in even more tourists, and the hotel was able to raise prices again. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    They want to recruit happy employees to keep hotel guests happy. Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile...

  5. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, take an advertiser who received a CTR of 1.0 percent on the term "Venetian Hotel. That same advertiser appearing on the search refinement, "Venetian Hotel Vegas," would be expected to experience a "CTR bonus" of .47 percent relative...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    SES Atlanta will take place at the DoubleTree Hilton Hotel Atlanta - Buckhead. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical...

  8. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Nothing says "luxury" like a 2-star rated hotel. Missing out: "Luxury Hotel Las Vegas" Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on...

  9. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. What the study found was that travel agencies had a significant and consistent presence...