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Hotel

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  1. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long-term...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, take an advertiser who received a CTR of 1.0 percent on the term "Venetian Hotel. That same advertiser appearing on the search refinement, "Venetian Hotel Vegas," would be expected to experience a "CTR bonus" of .47 percent relative...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    SES Atlanta will take place at the DoubleTree Hilton Hotel Atlanta - Buckhead. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Nothing says "luxury" like a 2-star rated hotel. Missing out: "Luxury Hotel Las Vegas" Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on...

  5. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. What the study found was that travel agencies had a significant and consistent presence...