Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). Since looking at Facebook's moves in local search last month, much more has come to light.
This is designed to make it easy for visitors to see what is near a particular location, such as discovering what is located near a hotel when someone is visiting a city. Google has announced a revamping of Google Maps and it is much more than a...
Irish Hotel Drops Autocomplete Defamation Case Against Google In a ruling this week, a German federal court said Google must restrict information in its autocomplete when it violates personal rights. The suit, filed by an unnamed man according to...
Old hotel room - Air freshener and scandal Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never...
Take a look at the following example for the query [perfect santa monica beach hotel]: Let's intelligently assume the user has decided on location (Santa Monica), near the beach, and used the modifier "perfect", which means they're looking for some...
Local landing pages for hotel chains, car rental firms etc.are of critical importance because they perform two crucial functions: Reassurance that things people are worried about are no big deal (e.g.if your hotel is near an airport and used by...
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
The presence of the gulags has inspired some very dark humor in the form of reviews on a Google+ Local page that rate the quality of the concentration camp as if it were a hotel. With the assistance of locals, Google has updated its Maps service to...
Websites can opt out of having their content (e.g.reviews) appear on Google Shopping, Flights, Hotel, Advisor, and Google+ Local. Today the U.S. Federal Trade Commission closed the books on its 19-month investigation into Google’s business practices.
The most searched for local place is a hotel, and the big "what is.and "how to.searches include "Love" and "Kiss" and "Flirt". Google has released its overview of what people in the UK concerned themselves with during the past year, and naturally...
While overall mobile user interaction with the travel category was found to be part of a longer research process, the hotel subcategory demonstrates increased urgency in user secondary actions. To judge a hotel campaign’s success on click to call...
Ineligible URLs: http://www.example.com/Wearables++Youtube++size+M.axd http://example.com/hotels/cancun/a7a141343.html http://example.com/cancun+hotel+zone-hotels-1-23-a7a141343.html This is a common point of frustration among SEO professionals...
If you're selling travel to a defined group like senior citizens, then what would they expect from your hotel product pages? This works well in travel where a hotel like The Venetian in Las Vegas may be sold out or have a much higher rate than...
Similarly, I surveyed 20 travel sites that have hotel specific pages. Out of the 20, only half had any microformatting on their individual hotel pages. Over the past decade microformats have been playing a larger role in how search engines read...
Consider again my search for a hotel. I know that if he likes a hotel, it's very likely to be close to something I would like at a price I'm willing to pay. Let's begin this article with my bias; I use Google but I genuinely appreciate Bing.
If my mom were looking for the best hotel in Pigeon Forge, she'd book the first result she found, then fuss at me for its craptastic bed and lack of closeness to a McDonalds. I'm literally besieged by emails offering cheap links.
In a recent conversation about ambiguous keywords on the PPC Chat hashtag on Twitter, Bryant Garvin pointed out the fact that all of the Choice Hotel brands have fairly generic names: Time for a pop quiz!
For example, think of an airline and local hotel site targeting each other’s audience based on destinations that were searched or booked. Hard to blame them, since search retargeting is, in fact, the fastest growing type of retargeting and has...
Hotel Room Well, one hotel key hack, revealed at Blackhat/Defcon, showed that it "only takes $50 and a junior level understanding of programming. This hotel key hack affects one of the largest hotel key providers in the U.S.
Book a hotel Let’s face it. When it comes to PPC ad testing, only a few of us are actually testing as often as we should be. One of the main “excuses” advertisers give is that they don’t gain enough lift from testing to justify the resources that...
