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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott Hotel offered free coffee and muffins from 8:45 to 9:15 on the anniversary of the 9/11 terrorist attacks.

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Nothing says "luxury" like a 2-star rated hotel. Missing out: "Luxury Hotel Las Vegas" Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    But BrandVerity conducted a study to see just how many online travel agencies were potentially stealing attention away from a hotel brand’s name in the SERPs. What the study found was that travel agencies had a significant and consistent presence...