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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels. If you find yourself in some hot water, like British Outfitters, try to get in front of the situation.

  2. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Keep successes in you back pocket so you can refer to them down the road and not waste resources re-inventing wheels that don’t need it,” Antal said. Results were so hot, we didn’t want the campaign to end,” said Antal, who ended up pulling...