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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  2. The Role of #Hashtags in Social Media and Search

    Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.

  3. Google Trends and Insights for Search Become One Mobile-Friendly Service

    Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Trends tool. In addition, Hot Searches have been expanded from U.S.only to include data from Japan, Singapore and India.

  4. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Make sure you’re on the right side of that line by carefully considering all the potential consequences of jumping onto a trending topic. While jumping onto memes and hot topics can be an easy way to get attention for your Tweets, think twice...