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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  2. The Role of #Hashtags in Social Media and Search

    Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.

  3. Google Trends and Insights for Search Become One Mobile-Friendly Service

    Google Insights for Search, their tool for comparing search data over time, has been merged into their trending topics Trends tool. In addition, Hot Searches have been expanded from U.S.only to include data from Japan, Singapore and India.

  4. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Make sure you’re on the right side of that line by carefully considering all the potential consequences of jumping onto a trending topic. While jumping onto memes and hot topics can be an easy way to get attention for your Tweets, think twice...

  5. 5 Tips for Optimizing and Integrating Your Social Media Content

    Along with that, you can use Twitter for trending topics. Use Google Trends and Insights to help you keep an eye on what's hot. They also tend to view social media sites and platforms as their enemy rather than partners that can help them achieve...

  6. Top 10 Twitter Trends of 2010

    Google Android was a hot topic overall this year, while Google Instant was a top trending topic in Twitter's technology category. Most of the topics on this list were similar to the top queries revealed by Google, Yahoo, Bing, Ask, and AOL.

  7. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    For example, using sophisticated topic clustering techniques from crawled data, One Riot can 'predict' trending topics based on likely outcomes from a collection of related news stories. Built on a complicated hardware and software architecture...

  8. Google Instant - 10 Things Marketing Teams Need to Know

    As Google tweaks it's predictive results, expect to see more 'trending topics' in the suggestion box. Right now, it's not completely clear how often the predictive engine is updating and whether this will follow general trends, hot trends or simply...