The quote involves Google Glass, the latest hot item from Google X: Ask to interview them based upon a local topic they’re passionate about, then feature it on your site Leading discussion on community hot topics
Debra Mastaler: The arts (music, movies and TV) and education industry have more infographic and egobait pieces done than necessary: how many times can you write an article on how hot Channing Tatum is or how to secure a loan for college?
The topic of digital ad viewability has been a hot one over the past year. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies.
Drones are a hottopic at the moment, and the potential weaponization of them is something that both intrigues and terrifies people in equal measure. Google Executive Chairman Eric Schmidt took some time out of his busy schedule this weekend to...
In case you missed it, authorship has been a pretty hottopic lately – and with good reason. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this...
Facebook Ads are the hottopic these days (well, other than enhanced campaigns). Big Data was the keyword for the day and the topic of the keynote presented by marketing optimization expert Bryan Eisenberg on Tuesday.
From here, we went on to review the hottopic of building and profiting from social authority. After a loud round of applause from an obviously interested audience, we moved on to Meunier's presentation that went into greater detail on the hot...
Another hottopic is the Facebook Exchange. The following sessions are breaking out of this mold by featuring advertising hot topics you will either want to dive into to discover for the first time, or to discover tactics that can improve your ROI.
Better to commit to a weekly post and throw in an extra one if a hottopic arises than to start with a daily blog post and find you don't have the time and just do them sporadically when you can. On a more advanced level, if you find an industry...
Say in generic terms why the company is hot,” says Scott Wyland, Investigative reporter, Scripps Newspapers. Tailor your release to journalists that cover your topic, and write to their needs. The strategy of spamming wire services with sales...
SEO cocitation was a hottopic many years ago as Google introduced anti-spam updates geared toward devaluing links from poor-quality blog networks. Each year SEO experts profess that SEO, as we knew it, is dead.
This management and employment philosophy has been around since the early 1990s, but it has recently become a really hottopic in the marketing agency world. Some will think they possess a much wider general knowledge base while others a much...
The true value of non-branded terms will continue to be a hottopic for a long time to come. It’s perfectly understandable why this is such a greatly debated topic. What do they know that you don’t? Are the metrics really that different from brand...
In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hottopic among digital marketers these days. We discover, consume, and share digital content in radically...
Keyword tagging originally started as a way to group content into sets of pre-defined keywords so users could find all articles under one topic. Don't allow your authors to just make these up as you go along and don't have infinite topic creation.
In my initial outreach to Forrester, I had tried to persuade him to share some hot tips for how to do well on Bing. But to really do the topic justice, I need to not just write more words, but explain more related to the topic.
During Google’s third quarter earnings call, CPCs and growth were a hottopic. Thanksgiving strategy was a big topic of conversation for our retail clients and team members this year and I expect that to continue to grow next year.
I think I could write a book about this topic! When it’s “hot”, everyone wants to jump on the bandwagon. Search engine optimization (SEO) is not unlike a lot of businesses. How many people wanted to build the next Google, Facebook, or [insert...
How can a site with great content, links, and traffic suddenly wake up and find itself in proverbial hot Google water. While link sculpting is considered an outdated technique, keeping your page links relevant and on topic is not.
It’s a problem Google knows all too well; one that was a hottopic during their recent quarterly earnings call. Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on...