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  1. Pick Up on Current Events for Link Building

    Once a hot topic emerges, everybody wants their piece of the action. Everybody wants their piece of the action once you've created a new hot-topic. Now that your message is well-timed during the attention peak of the chosen topic, it needs to get...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Marketing automation continues to be topic of hot debate. I was keen to get Pulizzi's thoughts on the topic: "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    If you've already found a problem, or would like to further discussion regarding an industry pertinent topic of conversation, you should poll as many influencers as possible. If you're looking to pinpoint problems to alleviate, forums can be a hot...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  5. Twitter Speak From @ to Z – Terms & Definitions

    You use this sign in front of a term of phrase as a way to put your tweet into a category of other tweets that are talking about that same topic. The topic can get a tad complicated, so I highly recommend sitting down with your developers and...

  6. What Does Google's Link Schemes Update Mean for Guest Posting?

    No one wants their business or client to get penalized, and how to avoid penalties is a hot topic these days. Digital marketers live and die by Google's link schemes guidelines. Just when we – the content marketers, the link builders, the SEO...