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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    The topic of digital ad viewability has been a hot one over the past year. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies.

  2. 4 Steps to Take After a Google Manual Penalty is Removed

    In case you missed it, authorship has been a pretty hot topic lately – and with good reason. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    In response to this disruption and the opportunities it creates for marketing through social media and search, content marketing is a hot topic among digital marketers these days. We discover, consume, and share digital content in radically...

  4. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    How can a site with great content, links, and traffic suddenly wake up and find itself in proverbial hot Google water. While link sculpting is considered an outdated technique, keeping your page links relevant and on topic is not.

  5. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    It’s a problem Google knows all too well; one that was a hot topic during their recent quarterly earnings call. Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on...