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  1. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Search Engine Watch (SEW) asked the organizers of these groups three questions about hot industry topics and here are the answers that Soojin C. Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Hot Twitter Apps and Platforms Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the...

  3. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    The topic of digital ad viewability has been a hot one over the past year. When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies.

  5. OK Google: 'The End of Search as We Know It'

    Hot-wording" is what Singhal calls the "no interface" approach to search, where a user can prompt the search engine to be ready for a query by simply saying, "OK Google. "People communicate with each other by conversation, not by typing keywords...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Realistically, Google's kind of like a hot chick, all these reps that are answering e-mails, they're getting hundreds and hundreds and hundreds of emails per day. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...

  7. 4 Steps to Take After a Google Manual Penalty is Removed

    In case you missed it, authorship has been a pretty hot topic lately – and with good reason. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this...

  8. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Buffalo sauce - Hot sauce, oil and lots (and lots) of meat Hot tub / Jacuzzi - Chlorine with a hint of romance Hot Springs - Boisterous bursts of sulfur with a hint of pencil lead on the nose Smells like April Fools' Day.

  9. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    It's a natural inclination to want to tap into hot topics and cultural trends, and this event drew its fair share of attention from brands. A nexialist was able to see the connections between different disciplines that others could not see, was...