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  1. Pick Up on Current Events for Link Building

    Once a hot topic emerges, everybody wants their piece of the action. Everybody wants their piece of the action once you've created a new hot-topic. Giving your website an active role in current events is a lot more efficient than creating the media...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What is the hot news or the biggest trend? In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. The days of guest blogging, he said, are over...

  3. Facebook Aims to Restrict Gun Sales With New Rules

    The change to the company's gun policy comes hot on the heels of a VentureBeat investigation where they discovered that anyone, including children and those without proper identification, could purchase a firearm through Facebook in just 15 minutes.

  4. So Why Did All Those Movie Sites Lose Google Search Traffic?

    There are many sites that embed videos because it is some hot content, even some of it does get hold of a later date. On February 14, people were noticing fluctuations in rankings, but some webmasters were reporting that there didn't seem to be any...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Marketing automation continues to be topic of hot debate. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection. That's according to Joe Pulizzi, who is one of the leading...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If you find yourself in some hot water, like British Outfitters, try to get in front of the situation. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to...

  7. The 2014 Super Bowl Commercials Just Kicked Off

    We have the advance notice – now's the time to film real chili peppers re-creating the Red Hot Chili Peppers' halftime act and featuring your products! Based on new data released by Unruly Media, digital marketers now know that 60 percent of the...

  8. PPC Management Operations: The Ultimate Guide

    Geo "Hot Spots" Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less...

  9. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...