SEO News

Hospitality

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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Hospitality (28 percent growth in Google Places results) Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about...

  3. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    For example, in the hospitality industry, customers who reserve suites are more valuable than those booking single rooms as the room rate is higher. Depending on clients or the type of organization our goals could be lead generation, sales, traffic...

  4. How to Use QR Codes for Better Conversion Rates

    Business goal: Capture customer feedback Conversion challenge: Increase # of completed surveys Industry: Retail, hospitality, food, recreation, entertainment Business goal: Brand advocates Conversion challenge: Grow the Facebook fan base Industry...

  5. How to Launch an English Only Global Search Marketing Campaign

    The most success in an English-only strategy fits well in industries in education (English schools, international private schools, universities), business-to-business products/services (industrial goods, biotechnology and technology) and travel...

  6. Foursquare Hackers Turn New York City Into a Game of 'Risk'

    Think of the possibilities alone with the hospitality industry. A group of hackers at the Game Hackday event in NYC created a game of Risk using Foursquare's framework and Google Maps API. The two-day event is a nonprofit blend of gaming and...