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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Even if it is your first holiday experience, you have probably heard horror stories from others. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now...

  2. Localization for International Search Engine Optimization

    There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and be successful. Localization is important to international search engine optimization (SEO...

  3. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Have a horror story you’d like to share for my next column? Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard for most small business owners to keep up, let alone try to research all the current...

  4. YouTube Does More Than Round Up the Usual Suspects With New Channels

    Machinima: Entertainment destination for gamers around the world, featuring action, thriller, horror, sci-fi, and irreverent comedy content. Last Friday, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “More great...