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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Homepage image via Shutterstock. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a...

  3. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage. There are tons of tools out there for gathering data and guiding...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Homepage image via Andy Doren. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping.

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid adjustments for users who go deeper into the site and who go on to purchase, and less for users who got to the homepage and left...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    For example, you might see all requests being redirected to the homepage (faulty redirects). They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is worth its weight...

  8. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. If a page on your site doesn’t have a smartphone equivalent, keep users on the desktop page, rather...