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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Homepage image via Andy Doren. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid adjustments for users who go deeper into the site and who go on to purchase, and less for users who got to the homepage and left...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    For example, you might see all requests being redirected to the homepage (faulty redirects). They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is worth its weight...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. If a page on your site doesn’t have a smartphone equivalent, keep users on the desktop page, rather...

  5. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all day today, she won a $30,000 college scholarship for herself and a $50,000 Google for Education technology grant for her school, Island Trees...