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  1. How the Gun Control Debate is Impacting Search Results

    Between May and July of last year (the month when the movie theater shooting occurred), the number of results increased drastically and continued a steady climb as the months progressed. With the December massacre at Sandy Hook Elementary in...

  2. Incorporating Geo-Targeting into Your Link Building

    Whether it's getting a link for sponsoring a local charity walk, or getting a bio link as a member of a not-for-profit theater board, a link is a link. But when the opportunities arise or when they can be created, there is a lot value in ranking...

  3. Yahoo Targets Google, Yellow Pages with New Local Search

    This means that you can locate a restaurant, then find nearby parking, an ATM machine and movie theater without having to re-run your search. Yahoo estimates that 20-25% of all search queries have a local component, either stated explicitly (Home...