SEO News

Home Shopping Network

RSS
  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  2. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    If the reasons to do so are unclear, I recommend reading the post "Who Owns Your Social Network? Marketers Must Meet Customers Wherever They Are - Then Bring Them Home One of the most effective ways to optimize ROI from social media marketing...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in the last 10 minutes. Pocket is a useful tool that allows you to easily store...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Fresh to one’s mind during the holiday season are stores such as Sears, the Home Shopping Network, Macy’s, Neiman Marcus, Godiva, The Container Store, and The Gilt Group. For instance, the Home Shopping Network’s top keyword is "shopnbc" (which...

  6. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    Finally, not outlined in the previous article, Guzman also told SEW that HSN.com have mastered a methodology using bounce rates to identify when television broadcasts on the Home Shopping Network were driving interest in a particular product.

  7. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    Essentially, Bing has done what Google has (thus far) been unable to do: provide a social integration based on a large-scale network of interconnected people. Ask Google, they developed a great social network but people kept using Facebook because...

  8. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    No, it’s not a fiber optic network. You can also “tickle a unicorn”; “download our ranking code so you can run Google at home”; and “search by odor”. Bad news for users and businesses: while Click-to-Teleport is in beta, there is no “teleport back...