Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
If the reasons to do so are unclear, I recommend reading the post Who Owns Your Social Network? Marketers Must Meet Customers Wherever They Are - Then Bring Them Home One of the most effective ways to optimize ROI from social media marketing...
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. These shoppers visit your site at home on a desktop or laptop, on their smartphones and...
Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in the last 10 minutes. Pocket is a useful tool that allows you to easily store...
On the right side, we see great opportunity to target Yelp in the Google Display Network. Go Mobile or Go Home Shopping behavior has changed dramatically in the last few years, yet many small- to medium-sized business haven’t changed their...
Fresh to one’s mind during the holiday season are stores such as Sears, the Home Shopping Network, Macy’s, Neiman Marcus, Godiva, The Container Store, and The Gilt Group. For instance, the Home Shopping Network’s top keyword is "shopnbc" (which...
The average CPC in shopping, for companies like Amazon, eBay and JC Penney, is just $0.25 on Google Search and $0.27 across the display network. Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions...
Finally, not outlined in the previous article, Guzman also told SEW that HSN.com have mastered a methodology using bounce rates to identify when television broadcasts on the Home Shopping Network were driving interest in a particular product.
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN (Home Shopping Network's eCommerce site, HSN.com).
Essentially, Bing has done what Google has (thus far) been unable to do: provide a social integration based on a large-scale network of interconnected people. Ask Google, they developed a great social network but people kept using Facebook because...
That it is a television series and gives the network, air dates, episode run time and number of episodes. Bing offers clean, easy to read results that can be sorted by all, news, videos, images, shopping, local and deals.
And display network visitors who’ve just come from an article about raku (a particular type of glazing technique) would probably appreciate a page that describes and offers supplies specific to that technique.
There’s no shortage of mobile adoption and ad data, some of which we’ll touch on below, but I asked Barber if he’d be willing to share some recent data aggregated from over 50 mobile retail websites within mShopper’s network.
No, it’s not a fiber optic network. You can also “tickle a unicorn”; “download our ranking code so you can run Google at home”; and “search by odor”. Bad news for users and businesses: while Click-to-Teleport is in beta, there is no “teleport back...
Stats are available on CTR, CPC, conversion rate, conversion rate by position, data by network (display vs.search vs.retargeting vs.social PPC, etc. When I see a campaign with a mish-mash of keywords, the home page as the landing page, and no...
Promoted Videos allows you to promote your video against search results on YouTube, against related videos on YouTube, or against content across the Google Display Network. Greg Jarboe: ShoppersChoice.com sells everything from home furniture and...
The Dealmap launched in May 2010, claims 2 million users, and “more than 85 million monthly visitors to our partner network. Using 450 sources, The DealMap allows users to browse daily deals via various categories (e.g.restaurants, shopping, hotels...
However, Naver has the largest blog network and its own social networking service Me2Day, which launched two years ago and has 5.5 million subscribers as of March 2011. As illustrated above, these Korean companies aren't just search engines but...
Accessing a social network: 51 percent Over 30 percent of users spent more time on their tablet than the time they spent watching television.primarily use their tablets at home.reported that their desktop usage declined after obtaining a tablet...
In Scandinavia you will find network of search sites called Eniro. Facebook now leads the way in Germany as the most used social network, going from around 11 million in 2009 to close to 18 million in 2010.
