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  1. Pre-PPC Strategies For Launching a New Product

    In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Due to the larger screen size, tablets are preferred over smartphones for performing research and lean back activities, such as reading and watching videos. This research is most likely performed on a tablet or desktop in a home environment.

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make the content fit the screen: Consider using responsive web design to ensure the content fits all screens, no matter what the device. For this report, The Search Agency weighted home pages of Web-only retailers against factors in its scorecard...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. This is an important characteristic, since it is...

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    However, when she clicks on the floor plan to enlarge it, the screen goes blank. In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments.

  6. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. The Fail Whale screen shows a whale being held up by a flock of birds.

  7. Could Bing Ever Overtake Google in Search?

    While this was specifically engineered/designed for tablet/touch screen "scrolling" (left to right, rather than up and down), I found the organization of content to be pretty appealing. They are shooting for the moon and hoping that they hit a home...

  8. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Integrate mobile into multi-screen marketing. More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. For example, someone searching for pizza at 7:30 p.m.on a mobile device downtown isn't likely to be...