Optimize by detecting the mobile device (not just screen width). Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm never going to Home Depot again, I'm...
Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
Not only does Kate Spade post weekly product-focused vines of shoes, fans can also get a sneak peek of the latest campaign in six seconds before it hits the big screen or magazine. Lowe's Vine accounts focuses on home improvement and life hack tips...
This emerging multi-screen reality has led to CMOs worldwide to begin their own research – how do we capture and convert multi-channel shoppers? These shoppers visit your site at home on a desktop or laptop, on their smartphones and while in-store...
One of the easiest kinds of videos to make are screencasting videos, where you basically capture what’s happening on screen along with a narration. So for our “yoga for new moms” example, the posts could be about the benefits of yoga as a post...
Advertisers will only pay for impressions when 50 percent of the ad is on screen for at least one second. Google Screensharing – AdWords CommunityAdWords associates can now invite you to share your screen.
Before you map out screens in Photoshop, or dare start laying out screen in html you should wireframe every major page in advance. Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed.
It isn't comfortable to access arts and entertainment information at work with co-workers or a boss nearby, but it is very comfortable to do so at home, possibly as a second screen to a feature film. This all supports the tablet as a second screen...
I would like it better if it was just the lock screen, but it gets annoying," while another added, "There are some really neat features, but I feel like it's too in your face. Despite mostly negative reviews from users, Facebook's custom Android...
With Cover Feed, which gives you News Feed updates on your home screen, businesses can make page posts that surface there," he said. Think: appointment scheduling for home services, coupons and offers for retail and restaurants, or eCommerce where...
He describes Home as a “family of apps” that can be installed to take over the home- and lock-screen of users’ phones. The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device...
If you’re editing a lot of data you might need to view how changes in one area make a difference somewhere off-screen, perhaps in another worksheet tab. Pocket is a useful tool that allows you to easily store interesting articles, videos, or...
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the...
What screen size? That's how you're going to drive home the importance of using analytics to achieve company goals. I'm a content person. I deal with words and encouraging people to share those words.
Sure, there are certain types of sites and implementations where it makes sense to take up 125-200 pixels of your top nav screen at all times with a navigation element that never disappears (oh and don’t make it disappear and reappear – just don’t).
Note in the screen capture below how top search results explicitly set out to help the customer make the decision. Please don't drop them on the home page and ask them to find their way to the deal – you're likely to lose the conversion you were so...
And how about something much softer - the passion of Kid Icarus, a small neighborhood screen printing shop is captured in this wonderful video: Right on the home page, the first words you find are: I love the quote on their home page:
In the upper right hand corner of the screen the web surfer can choose the way the results are displayed. Google has reformatted the Google Shopping home page. Now that Google Catalogs is integrated into Google Shopping, the catalog platform is...
Consumers don't research a product or service on their mobile and only decide whether to purchase it on that small screen. An attribution model that factors in consumers moving across devices at home, work and on the move and into stores is, of...
Location, time, screen size, and consumer intent will drive more interactive and responsive experiences. The increase in usage of multiple devices, smartphones, tablets, work computers and home computes, and of marketing channels that measure...
