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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make the content fit the screen: Consider using responsive web design to ensure the content fits all screens, no matter what the device. For this report, The Search Agency weighted home pages of Web-only retailers against factors in its scorecard...

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. This is an important characteristic, since it is...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    However, when she clicks on the floor plan to enlarge it, the screen goes blank. In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments.

  4. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. The Fail Whale screen shows a whale being held up by a flock of birds.

  5. Could Bing Ever Overtake Google in Search?

    While this was specifically engineered/designed for tablet/touch screen "scrolling" (left to right, rather than up and down), I found the organization of content to be pretty appealing. They are shooting for the moon and hoping that they hit a home...

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Integrate mobile into multi-screen marketing. More than two-thirds of all mobile searches occur at home, according to a recent study from Nielsen. For example, someone searching for pizza at 7:30 p.m.on a mobile device downtown isn't likely to be...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Optimize by detecting the mobile device (not just screen width). Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm never going to Home Depot again, I'm...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...