While the organic search traffic to this particular set of pages was lost forever, the organic search traffic to the rest of the site returned to its original levels. Ultimately, we decided to try no-indexing one particular set of pages on the site.
No one wants to link to an ecommerce domain that only has product pages, bare minimum content, and sells discount yoga music. The client gets great links, the linking website's visitors aren't misled and provided a valuable resource, and we get to...
And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...
Good reviews, content, and engagement on search engine local pages (Google+) Keyword-targeted, indexable landing pages (where the keyphrase is the location and the service) With basic SEO out of the way, you now need to think about straightening...
You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.
Only perfect landing pages. Gagnon then discusses an interesting formula, specifically for landing pages. Conversion Sequence for landing pages – C=4M +3V +2(I-F) – 2A Find your extra chunky: think landing pages and segmentation
Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Jenkins gave the example of going into a Home...
If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again. Rather, you're looking to actively discourage home cooks from clicking, and instead appeal solely to people who want to buy a ready...
The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. This works similarly to authorship but is tied to Google+ pages as opposed...
All 13 of the websites Gabe looked at all had heavy use exact match anchor text links aimed at deeper pages (i.e.not just the home page), such as category and subcategory pages: Also problematic are links from sites infected with malware, and pages...
Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client...
Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer.
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states. We can now map that need state to web pages, keyword ads, display ads, and more.
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. It isn't comfortable to access arts and entertainment information at work with co-workers or a boss nearby, but it is...
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. A newspaper company wants to add an archive with 200k pages.
Speaking of direct sales, there's also yellow pages. And in total, there are 645 million monthly views for these pages. The product updates we can expect are not just user-facing local features, but also merchant-facing tools for Pages.
