Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. Boy, do I love link data. I love generating a list of backlinks and digging through them to get an idea of what a client...
Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer.
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages, Cutts said. Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states. We can now map that need state to web pages, keyword ads, display ads, and more.
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. It isn't comfortable to access arts and entertainment information at work with co-workers or a boss nearby, but it is...
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. A newspaper company wants to add an archive with 200k pages.
Speaking of direct sales, there's also yellow pages. And in total, there are 645 million monthly views for these pages. The product updates we can expect are not just user-facing local features, but also merchant-facing tools for Pages.
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
The days of generating pages solely for search engines, optimizing the hell out of those pages, and link building without the accompaniment of that content in mind are coming to an end. Looking further, what are the URLs that are ranking aside from...
Brendon suggested that marketers are just not trying mobile marketing, referencing data about the number of mobile landing pages that are out there. Interactivity with your home. And as a marketer, what if you can access that data so you can...
Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords. The difference between "bed bugs" and "home remedies for bed bugs" is this:
Connection: Important pages should connect to your financial statement. Purpose: A site has many pages, each with a purpose. You can improve these core pages, just make sure your research phase identifies, understands their purpose, and brings them...
Both design and content directly impacts the ability of the website pages to appear in search engine results, which can greatly enhance visibility to target audiences. More than a couple of pages, the true definition of a website according to...
In addition to the above questions, also take some time to look at your competitors’ landing pages. You could use an exit survey on your landing pages, leveraging a tool such as 4Q from iPerceptions, which is free and super simple to use.
If you want to play at home, run the Google Search Command: inurl:links sex,viagra,payday loans and you can find unlimited hacked pages, too. Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to...
It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are celebrating the holiday with special logos or pictures on their home pages.
Another 20 percent of brands also have their Google+ pages show up in SERP results. Marketers are increasingly promoting Google+ via their own home page and these efforts are paying off in terms of SERP results," Yu notes.
Unless you're one of the lucky few who are making real revenues from these third-party traffic detours, best to leave them off your site or if you must have them replace them with internal ads to your own pages.
