Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers) are present in ad copy.xAd and Duda Mobile meanwhile report high call rates from...
In the meantime, perhaps they too should consider doing something more useful with their home page, which at this point is a bunch of links to other pages, advertising, and no actual content. A Wall Street Journal article on Google’s Penguin update...
Pages lets you manage your Facebook Pages via your iOS device (though, it’s only for iPhone right now). Facebook Pages Manager Late night at the office and need to get home, but don’t feel like braving the bus?
Odden shared the example of a medium-sized business site with thousands of pages, with a simple SEO error of duplicate title tags. Selling online has this wonderful equalizing factor, making it possible for even the sole entrepreneur working from...
Article spinning is a technique designed to fool Googlebot into thinking that hundreds of pages are linking to a particular website - however every page published is machine written junk or pure gibberish.
This includes tool bar searches, Internet yellow pages (IYPs), parked domains and many other networks. Their backend management system called ‘Bidsystem’ is nothing to write home about but the normal bid management features such as keyword...
Instead of geo-targeting strictly by the searcher’s location, the default setting in AdWords is now “People in, searching for, or viewing pages about your targeted location. The default for excluded locations is “People in, searching for, or...
The subject matter, in text and images, of your site and its pages. If you don't want certain pages to be indexed, you block them in the robots file. A term used to describe what happens when there are links pointing to pages that are no longer...
Calling it a "fresh, de-cluttered experience," Bing launched a new design for its search result pages this morning. To add splash of style, albeit a small one, a 5-pixel high fragment of the Bing home page image appears, spanning the top margin.
Any strength coming into this page is going to be directed more strongly to the pages within this group than on any other site. All of these links are going to pass weight internally to the clusters within a group, strengthening them, which will in...
While the significance of external links in ranking is well known, it may be less well-known that internal anchor text — links coming from your own domain pointing to pages within your own domain — can significantly impact search visibility.
Pages that are high in the information architecture (IA) may or may not be the most linked to pages on a site, but they're only a click away from the home page. This means that a higher percentage of the link equity from the home page flows to...
If you want to do well in Google today (and I dare say, in the future), you need to have a “natural” looking link profile, with loads of branded anchor text links, from many sources, linking to your home page and to deeper pages (blog posts?
It is indeed for this reason that much of the recently published SEO advice focuses on reducing bounce rates and increasing time spent essential web pages. Your website might be over optimized if … Your home page has more AdWords content than...
The case is also similar for add-to-cart rates, and one of the reasons is most non-mobile friendly websites still load very slowly on mobile phones and do a poor job of helping hurried, distracted mobile shoppers to filter through all the search...
Ensure your home and category pages are distinctly and intuitively different from post pages to avoid the confusion. Start by featuring the 2-4 most active buttons (including share counts) at the top of articles, product detail pages, gallery...
The mandatory account creation move had followed hot on the heels of Google’s Search Plus Your World launch and the integration of Google+ brand pages in primary organic search results. Hangouts have a new home, with a dynamic invitation list...
A few examples include non-www.versions of site pages as well as duplicate index pages. Have sitemaps: One of the oldest rules of SEO is to have a sitemap containing at least all top level pages linked from each page of your site.
Not seeing this one myself, but SEW readers and others including Google Operating System (where the screenshot above was taken from) report that you can search for pages from past eras, such as "Jurassic Era," "Victorian Era," "the Gilded Age...
Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). Another important recommendation was to ensure users are getting to the right locations...
