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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. The following screenshot shows a sample home page that...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    For this report, The Search Agency weighted home pages of Web-only retailers against factors in its scorecard, such as: The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    In fact, blogs need to contain key pages that aren't a part of blog software packages. One example is author pages – both regular authors and guest (bloggers) authors. Another example is wayfinder pages.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Home page content Personalizing the content makes this possible. By creating a dynamic web experience through personalized content, you can quickly move customers to conversion...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    They also offer searchers a way to self-refine their intent on head terms and engage deeper landing pages, all before clicking on an ad. One of the interesting findings when comparing the top ads across devices was PC users respond to "at-home" in...

  6. Google's Matt Cutts: Here's How to Deal With Short-Term Duplicate Content Issues

    When someone is searching for this story in the future, you want to ensure that the searcher can find the one page that perhaps gives the best overview of the entire story, rather than having links to a dozen or more pages with very similar...

  7. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. This works similarly to authorship but is tied to Google+ pages as opposed...