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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Using a patent pending algorithm, Majestic have "categorized the whole web- not just by website, but every page and sub-domain as well". The table shows the source link (the 'news/newspaper site' on which it sits); the destination link (the target...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Using country flags, or utilizing an easy-to-navigate map page will help your users.

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs to be by the website. While a page can merit the High rating with no reputation, the High rating cannot be used for any website that has a...

  4. Pre-PPC Strategies For Launching a New Product

    Whatever your ad promises, your landing page has to begin to deliver. You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their help in getting it into the world.

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you go to the About section of their page, you can often get to the list of people following a brand or person and begin following that list. As you go through this process, don't forget to engage with the new content you're surfacing in your...