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Home Improvement

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  1. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Note how the Home Depot is utilizing sitelinks and how much additional real estate they gain. Your online reputation can impact virtually every...

  2. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    The home category went up 34.3 percent for the change in revenue, while there increase in visits went up correspondingly by 34.8 percent. Even the lowest improvement across the sectors was apparel, which still had 11.3 percent change in revenue.

  3. Retail Paid Search Competition Heats Up with New Entrants

    Home Improvement was the second most dynamic sub-category with 13 percent of the advertisers in 2012 not appearing in 2011's ranking. With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who is spending all...

  4. Google CEO Larry Page Suffers From Rare Voice Health Issue

    But overall over the last year there has been some improvement with people telling me they think I sound better. Thankfully, after some initial recovery I’m fully able to do all I need to at home and at work, though my voice is softer than before.

  5. 14 Tips on How to Become a More Efficient SEO Professional

    Pocket is a useful tool that allows you to easily store interesting articles, videos, or snippets of text in an accessible place for consumption at a more appropriate time (e.g.during your commute or while you’re sitting on the sofa at home).

  6. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    This is relatively quick and easy to do by duplicating campaigns in the AdWords Editor and adjusting ad group names and match types to reflect their new home. Create landing page variations for individual ad groups so you can drive home relevance...

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    Home Improvement: Home Depot vs. Home improvement stores are on the rise as society makes enhancements on their homes themselves to ultimately save dollars and cents and increase resale value. Two of the largest home improvement competitors out...

  8. Setting up PPC Campaigns

    Don't just send potential customers to your home page. Don't be afraid to try something different to see if it will make an improvement. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing).