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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    When asked about personalization factors that could influence rank data, Adams said, "You'll never rank in personalized search unless you rank generically as well. As a marketer, Adams said he would make sure his content ranked first in a non...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. From an organic search standpoint, displaying relevant...

  3. Could Bing Ever Overtake Google in Search?

    If Bing continues to do search right and uses actual social media data to influence search results, the search results will continue to become more personalized. Preface: I'm pissed at Google. In my opinion, this is a make it or break it type of...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    But it too is threatened in its ability to satisfy the growing, personalized “concierge”-type search heralded by Siri, which is why, like its competition, Google is looking at fascinating other ways of satisfying the human need for information.

  5. Google Axes iGoogle, Chatback & Google Mini

    The personalized home page debuted two years before that and was touted as Google's fastest growing product in 2006. In another of what Google calls their “spring cleaning” announcements, the web/mobile/media/social/search giant revealed more...