SEO News

Home Equity Line Credit

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  1. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Credit (e.g.home equity line of credit” and “bad credit home buyer”); 3.2 percent, $36.06 Loan, mortgage, attorney, and credit keywords rounded out the top five. Mortgage (e.g.refinanced second mortgages,” “remortgage with bad credit”), 9 percent...

  2. Connecting with Customers through Search Market Research

    Klimstra presented a financial services company case study where the campaign goal was to generate home equity loan applications. People searching for "product keyphrases" such as "home equity loans" were in a more advanced purchasing phase.