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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Google's Rating Guidelines Adds Page Quality to Human Reviews (2012)

  2. A Guide to Search Engine Strategies New York 2009

    With Jeff Rohrs moderating a discussion including Bryan Eisenberg and Google Product Manager Sandra Cheng, SEOs may get a little bonus insight into the latest Google algorithm update and how it seems to be placing emphasis on a sort of "web...

  3. Common Problems with 404 Error Pages

    The last thing you need in the Google index is an error page. The home page is often used to redirect people in the event of a dead or non-existent page. SEO covers many aspects of a Web site, and recommendations can usually be grouped into one of...

  4. SEM Success In 10 Minutes A Day

    Doing something with it is obviously better than doing nothing, and by claiming and verifying the listing, you're giving Google the indicators they need to start seeing you as a competitor in your local market.

  5. Online Reputation Management Requires Cabinet War Rooms

    News results and the Yahoo/Microsoft logos ranking #1 in Google for the term "unsolicited offer. News results and a photo of Societe Generale ranking #1 in Google for the term "rogue trader. News results and a photo of Mattel toys ranking #4 in...