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  1. Common Problems with 404 Error Pages

    Simple errors such as "404 page not found" in large quantities can make the search engines believe that a site isn't complete or is under construction and, as a result, they may determine that the site isn't worthy of strong search engine rankings.

  2. SearchDay: It Pays to Link Consistently

    Testing Landing Pages Includes Testing Best PracticesPosted by Nathania JohnsonThe Google Website Optimizer blog has an interesting case study about a landing page test for a stair remodeling and new home construction business.

  3. Testing Landing Pages Includes Testing Best Practices

    The test was done for a stair remodeling and new home construction business. The Google Website Optimizer blog has an interesting case study about a landing page test. Best practices dictate that the original page with a model of a customer service...