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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm never going to Home Depot again, I'm going to Lowe's. But did you know that email plays a very important...

  3. Retail Paid Search Competition Heats Up with New Entrants

    Home Improvement was the second most dynamic sub-category with 13 percent of the advertisers in 2012 not appearing in 2011's ranking. With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who is spending all...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Lure Them Home Marketers Must Meet Customers Wherever They Are - Then Bring Them Home One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them...

  5. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Note how the Home Depot is utilizing sitelinks and how much additional real estate they gain. Your online reputation can impact virtually every...

  6. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    The Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home from Iraq after 18 months of military service. When I was 10 years old, my dad came home from war.

  7. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Consumers are rarely without their smartphones, constantly relying on them to access information while on the go, while tablet usage is typically done at home or work. They could be on the go and reach for their smartphone, in a meeting and turn to...

  8. Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

    In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for [beam me up] and a new language option to Bing Translator: Klingon.