SEO News

Holy Grail

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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    However, a complex and interdependent suite of applications are developing to feed this ultimate holy grail of user experience and for brands, it's important to understand the nuances of each since there are subtle differences from optimizing for...

  2. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    Facebook Inc.cv-1726, Facebook founder Mark Zuckerberg is quoted as calling trusted referrals like Sponsored Stories the “Holy Grail” of advertising. Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories.

  4. Funny Flirting with Siri; The Apple of My iPhone

    Not only was that response a direct reference to Monty Python's Holy Grail but it was used out of context and applied to the correct type of question. This week, I've mostly been playing with Siri. Not being in possession of an iPhone 4S myself, I...

  5. Unified Tracking: Making Sense of Display and Search Data

    This is the Holy Grail of digital advertising: a single platform that manages and measures search and display concurrently and conditionally. As digital marketers and agencies seek to fully understand the power of the display/search one-two punch...