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  1. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...

  2. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    In 2011, Matt Cutts was asked by an SEO agency what three things should be included in your SEO strategy, and one of the three items he suggested was, “think about social media marketing … a lot of people think SEO versus social media marketing...

  3. Making Big Data Smart: A 360-Degree Online View of a Business

    When search engines crawl the search landscape about a particular topic, or in this case a business, the content aggregated would present a holistic, 360-degree view of a business and data would be effectively shared from one search platform to...

  4. 4 Steps to Better Understand Your Brand's Social Media Relationships

    You will also be able to connect an individual’s accounts across platforms to get a more holistic view of your brand's relationship with each individual. With more resources comes more scrutiny. A well thought out social media strategy isn't...

  5. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    Using a series of widgets, BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded approach to marketing. This is a holistic, multi-channel solution that addresses online businesses’ needs for...

  6. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    We’ll see a more holistic approach from businesses with content, whether it’s videos, how-to content pieces, or other types of content. In my view, 2012 will be a year where businesses will take a step forward from simply looking at company...

  7. 7 Quick Tips to Keep Your SEO On Track in 2012

    This helps to provide a holistic view of what Google’s understands your site content to represent. Granted, this quick spot check of your SEO strategy doesn’t ensure SEO domination in the new year, but you may be surprised that it can show from a...

  8. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Rather than focus on a definitive set of techniques, the problems inherent in product-level SEO demand a holistic approach. Some sites may consider linking permanently from the home page to a select few products that are extremely important from...