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Holistic View

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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  3. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic approach to managing the SERPs. Regardless of your point of view, argument is like a pencil with no lead...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Lawson recommends using conversion imports to upload lifetime value data from a CRM to AdWords, in order to move towards this more holistic view of a customer and their relationship with your brand. Yet marketers struggle to pull together a...

  6. Converged Media in Marketing Starts With Breaking Down Silos

    You need a holistic view and set goals that are able to be measured based on growth, not on individual tasks in a silo," Forrester said. Image Credit: Simon Heseltine Why do marketers still consider, digital and traditional marketing as separate...

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. If you were to view the analytics for each of these touch points, it would look something like this: You, the uninformed and impulsive buyer, provide...

  8. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...

  9. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    In 2011, Matt Cutts was asked by an SEO agency what three things should be included in your SEO strategy, and one of the three items he suggested was, “think about social media marketing … a lot of people think SEO versus social media marketing...

  10. Making Big Data Smart: A 360-Degree Online View of a Business

    When search engines crawl the search landscape about a particular topic, or in this case a business, the content aggregated would present a holistic, 360-degree view of a business and data would be effectively shared from one search platform to...