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  1. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    In the PLA list but not present in either the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and gift retailer HarryAndDavid.com (8.4 million impressions), gadget and gift seller Hammacher.com (6.6 million impressions...

  2. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Attracting a lot of attention with your website is one of the best...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    But every year is chock-full of seasonal themes and holidays, so you should start writing ads accordingly. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how...

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Look for opportunities to leverage holidays, industry tie-ins, and your business calendar. It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.