SEO News

Holidays

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  1. Target Adds Product Search to App in Time for Black Friday

    The screenshots below show my search (using the Target app) for what some would consider a hot-ticket item for the holidays. Many Black Friday shoppers have already begun scouring preview flyers and formulating their plan for pushing, shoving, and...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. The National Retail Federation is forecasting the...

  3. Spooky Google Doodles for Halloween 2014

    To get us in the mood for this year’s ghouls, witches, and spooky-themed Google Doodles, let’s take a quick dive into the history behind one of America’s most cherished holidays. Just as Halloween has seen some evolution over the years, so have the...

  4. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar retail...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    You might say we take our responsibility to the economy (and the holidays especially) seriously. If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. With spend of $601.8 million last year, it’s...

  6. Last-Minute SEO - Here Come the Holidays!

    When Labor Day comes, you get back to work relaxed and ready to start working on your site visibility plan for the holidays. The holidays are right around the corner. As long as Google doesn’t release an update or manually devalue your site, it is...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Columns on light topics such as how to have a happy budget for the holidays But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab...

  8. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    In the PLA list but not present in either the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and gift retailer HarryAndDavid.com (8.4 million impressions), gadget and gift seller Hammacher.com (6.6 million impressions...

  9. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Attracting a lot of attention with your website is one of the best...

  10. Improve PPC Performance Now: How to Take Advantage of Seasonality

    But every year is chock-full of seasonal themes and holidays, so you should start writing ads accordingly. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an...