Whether it is seasonal holidays or having a typecast industry that shares similar content, going with the unexpected can make your content stand out. Take another example of the UK‐based holiday villa rental company, Premier Holidays.
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. In the age of social media the attention that business blogs used to have is diminishing; traded for...
And it’s quite good news for them ahead of what is one of the biggest flower holidays. UK flower delivery site Interflora, banished from Google’s UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box...
Additionally, consider any holiday days in the month and adjust accordingly; for holiday-based businesses, this may mean a flood of activity before and on holidays. For most businesses, though, holidays typically see activity at or below what...
While the holidays no doubt contributed to the PLA budgeting spike, people don’t stop shopping online once the holidays are over, and Lawson said PLAs offer advertisers a prominent away to showcase their products.
Over 1.7 billion mobile apps were downloaded worldwide from 25 December to 31 December, according to a new study by mobile analytics firm Flurry. Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads.
Holidays, trade shows, seasons, fashion, sports, etc. One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since? On the flipside it could be a daily master plan that you...
Perhaps their PPC strategy has begun to work, especially during the holidays? So until then: happy searching, happy holidays, and of course a Happy New Year. These events ranged from the death of the legendary singer Whitney Houston, Facebook's IPO...
As the year draws to a close and we are all thinking about family, friends, and winding down for the holidays, it's time to reflect on the past year.threw us quite a few curve balls but as usual we came together to overcome all the challenges that...
Assuming the planet is still in one piece come December 22, happy holidays and happy marketing in the new year. At least, that's what the Mayans said. According to the calendar created by this ancient civilization, the world will end on December 21...
Happy Holidays from SEW! Dear Readers, It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! The new features include an optimized user experience for tablet devices, a services and tools...
All of the other retailers minimized their ads despite the presence of the holidays. With the conclusion of 2012 upon us, the holidays are the time of the year that can be deemed most stressful for everyone, including both the public and retailers...
And why might that be a priority during the holidays? YouTube has unveiled a new look to help users find their favorite channels and “subscribe, subscribe, subscribe. Last year we began to make it easier to subscribe to the channels you care about...
Here are three opportunities for e-tailers, that if you are quick, you can implement before the holidays. PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and...
The elves at Microsoft has given us a couple of stocking-suffers in time for the holidays. First, Bing has launched an ads sweepstakes. According to Jason R. Dailey, Director, Bing Evangelism at Microsoft Advertising, “We just launched the Bing Ads...
It is that time of year again, the holidays are here. Must Have Games for the Holidays As you might assume most of “my people” are geeks and nerds and I want to find the perfect gift for everyone. As a geek myself I can tell you that technology and...
Payvment said that nearly half of 1,000 sellers it recently surveyed are planning to run some sort of promotion for the holidays on Lish. While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to...
By definition the holidays are seasonal. Of course, you should have been conducting split testing of different ads well ahead of the holidays themselves. However, all is not lost if you aren’t up to speed on ad copy optimization this year, as there...
How to Launch an Ad Campaign on YouTube for the Holidays How do you do it again and again with thousands of people across the country? Clayton Homes builds, sells, finances, and insures manufactured and modular homes.
The Online Marketer’s Guide for the Holidays - Marin Software SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad.
