First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2 percent of visits come from social, while 34 percent come from search: A Conductor study suggested that may be in part because users...
Microsoft launched its Scroogled website and attack ads in November ahead of the holiday season. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include...
They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. The good news for most PLA marketers is Q1 isn’t exactly the busy season, but it’s still important to keep on top of changes and...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
Many people have also begun to complete the majority of their shopping online for a variety of reasons, whether for the sheer convenience or to avoid the tumultuous, irritating crowds that disburse during the holiday season.
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. It's clear that it won't materialize this holiday...
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.
For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and...
Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what...
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Digital Content was the heaviest U.S.online spending day in history at the time...
The firm discovered that while users enjoy their Cyber Monday shopping experience, many will still be heading to the stores this holiday season. With another 55 percent saying they wouldn't be doing any online shopping this holiday season.
It's no exaggeration that the holiday season is “make or break” for many companies. Ad copy optimization is probably the easiest tactic to deploy quickly during the hectic holiday season. Those who don’t may just end up with a lump of coal this...
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Over the past year, total shopping sessions from has risen 161 percent, while smartphones...
If you haven’t already started, right now would be the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will undoubtedly be a busy holiday season.
The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. Brothers, Bryan and Jeffrey Eisenberg, have published a mini-ebook for marketers looking to boost holiday sales.
The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. One of the most competitive business sectors on the planet, the delicate...
The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. By demonstrating cultural awareness, retailers will attract and appeal to more customers, finding success this holiday season.
Think about what concrete stores look like during the holiday season. If you want to create a holiday ad group for winter apparel for example, you might add the adwords_label ‘winter apparel’ to products in the jacket and hat categories.
A big holiday season is upon us and an online shopping experience that’s short of smooth is simply unacceptable. My previous column, "10 Conversion Boosters for Ecommerce Pages", focused on creating an exceptional shopping experience on product...
The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the United States. With the holiday shopping season upon us, retailers are also going to begin shifting their budgets to...
