SEO News

Holiday Shopping

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  1. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    The report cited a 20 percent increase in mobile traffic during the 2013 holiday season alone. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget.

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Baynote has also created an infographic with some key holiday shopping stats for 2013: Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual...

  5. 4 Ways to Expand PLA Success in 2014

    This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs...