SEO News

Holiday Shopping

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    This holiday season you would expect the shopping behavior to be very mobile, as showrooming and quick transactions occur. Even if it is your first holiday experience, you have probably heard horror stories from others.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Many B2B advertisers automatically assume that they’ll get no leads during the holidays – after all, everyone is focused on holiday shopping and not on B2B pursuits. It’s the fourth quarter of the year, and by now you’ve probably read several...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. In the past, shoppers on an e-commerce site would have...

  4. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    The report cited a 20 percent increase in mobile traffic during the 2013 holiday season alone. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget.

  7. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Baynote has also created an infographic with some key holiday shopping stats for 2013: Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual...