What time of year do they normally buy gifts, are they tied to a holiday, and are they only selecting sale items? As consumers rapidly shift to mobile shopping on smartphones, Amazon is capturing an unbelievable 59.36 percent of mobile department...
First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2 percent of visits come from social, while 34 percent come from search: A Conductor study suggested that may be in part because users...
Microsoft launched its Scroogled website and attack ads in November ahead of the holiday season. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include...
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. If publishers use the interactive elements of Google Catalogs mainly to...
Now look at the product annotation for Bestop Supertop NX in Google Catalogsin the 4 Wheel Parts 2012 Holiday Gift Guide. Now that Google Catalogs is integrated into Google Shopping, the catalog platform is more relevant than ever to merchants.
They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. Questions rattled around: Why should I pay for what used to be free? How will I compete in this environment?
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries. Shopping behavior has changed dramatically in the last few years, yet many small- to medium-sized business haven’t...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! Hopefully these holiday gifts from SEW prove to be extremely useful and worthwhile to you.
Many people have also begun to complete the majority of their shopping online for a variety of reasons, whether for the sheer convenience or to avoid the tumultuous, irritating crowds that disburse during the holiday season.
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. It's clear that it won't materialize this holiday...
Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC strategies: Mobile in the Morning, Laptop in the Evening Mobile Consumer Spending: Big Data Insights for Holiday Retailers
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.
Cyber Monday saw the biggest increase in YoY impressions and clicks, reflecting heightened consumer interest and search activity, as well as aggressive budgeting and bidding strategies of retailers aiming to capitalize on this new online shopping...
In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.
With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to make sure you're getting the best bang for your budget bucks. Smart advertisers always want to stretch their budget while being more...
Performics saw holiday shopping begin to ramp up five days before Black Friday (Sunday). Meanwhile, Thanksgiving Day – which has historically been a lighter online holiday shopping day – continues to gain steam and grew well ahead of the current...
Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities. Here’s a look at of a some lists I made to start my holiday shopping: In the last two weeks Google has added updates to their new paid...
The firm discovered that while users enjoy their Cyber Monday shopping experience, many will still be heading to the stores this holiday season. American marketers have done a masterful job at crafting the traditional kick-off of holiday shopping...
