SEO News

Holiday Season Yoy

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  1. 4 Ways to Expand PLA Success in 2014

    This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs...

  2. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with their search marketing programs and deployment of technology...

  3. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Digital Content was the heaviest U.S.online spending day in history at the time, with the holiday season as a whole up 15 percent YoY to $15 billion at that time last year.promises to exceed even those numbers.comScore expects total November...

  4. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    Search query volume is up 46 percent YoY while Google has been servicing 26 percent less ads since this time last year. On average there's a 5 percent increase in consumers using coupon and deal-oriented sites like Dealnews, social networking sites...

  5. Shoppers Spending More on Black Friday; Is Cyber Monday Now an Anachronism?

    In anticipation of the demand U.S.retailers increased spend on paid search advertising 47% YoY to kickoff of the Holiday Shopping season. Holiday shoppers spent more per transaction this year, with a 24% increase in Average Order Values (AOV) YoY...

  6. Retailers Increase Spend on Search in Time for Black Friday & Cyber Monday

    Retailers have increased their spend on search in Q4 of this year, by 37% YoY when compared to the first half of Q4 2009. However, according to the study, growth in spend on the combined Yahoo/Bing has slowed, growing only by 2% YoY, down from mid...