SEO News

Holiday Season Shopping

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    This holiday season you would expect the shopping behavior to be very mobile, as showrooming and quick transactions occur. Even if it is your first holiday experience, you have probably heard horror stories from others.

  2. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    The report cited a 20 percent increase in mobile traffic during the 2013 holiday season alone. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget. In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season.

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Make your ads big, bold and directly relevant to the season. When Q4 rolls around later this year, all of us B2B advertisers can sit back...

  6. 4 Ways to Expand PLA Success in 2014

    This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs...