SEO News

Holiday Season Product Ads

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  1. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center.

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on seasonality. Tie your ads (and subsequently your landing page) directly into the current season.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget. In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season.

  4. 4 Ways to Expand PLA Success in 2014

    This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs gaining momentum quickly. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Getting the most out of your seasonal high tide can be an exciting ride, but don't neglect what lies ahead: the slow season. This time of year most marketers are focused on accentuating their business' peak traffic/conversion season.

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. Even government shutdowns can't put a damper on the consumer's plot to shop...

  7. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Examine Offers from Last Year: Review all of the ads, landing pages, and offers that ran last holiday season. Determine Your Seasonal Offers: By now you should know what worked last year and what you plan to offer during the holiday season this year.

  9. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. The good news for most PLA marketers is Q1 isn’t exactly the busy season, but it’s still important to keep on top of changes and...