First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2 percent of visits come from social, while 34 percent come from search: When it comes to online retail in particular, we have been told...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Many people have also begun to complete the majority of their shopping online for a...
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how...
For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and...
Digital Content was the heaviest U.S.online spending day in history at the time, with the holiday season as a whole up 15 percent YoY to $15 billion at that time last year.promises to exceed even those numbers.comScore expects total November...
According to a recent study by the National Retail Federation, shoppers will spend over $586 billion on gifts this holiday season. With another 55 percent saying they wouldn't be doing any online shopping this holiday season.
Leverage Google Product Listing Ads to engage more shoppers during the holiday season. Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns.
The ebook lists more than 21 tactics to that could help you sell more this month in the retail revenue race before the holiday season. Every year, like clockwork, the big paid search platform companies publish a report following Black Friday/Cyber...
The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Success in online holiday retail requires the efficient use of digital...
With the holiday season quickly approaching, brands are stepping up their online consumer-facing strategies by using a localized approach to reach international customers on a global scale. The holiday season is nearing and retailers everywhere are...
They’ve just announced their investment of over a quarter of a million dollars in Google PLAs on behalf of sellers, in the run-up to the holiday season. Still, says Google, “We've been pleased by the rapid adoption of Google Shopping in the retail...
For example, we saw industry data that showed mobile websites had nearly 50 percent higher bounce rates (31 percent vs.percent) compared to desktop sites during the last holiday shopping season. There’s no shortage of mobile adoption and ad data...
Over the 2011 holiday season, we saw that retail traffic driven from Twitter spent more on average, per order, than that from Facebook or organic traffic from AOL, Yahoo, Bing, and Google. Still, Twitter had the smallest percentage of session share...
comScore reports significant YoY increases in online holiday shopping revenue, with a new record of $37.2 billion in retail e-commerce spend over November and December. Online Retail Holiday Shopping Report.
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.
Social networking and review sites played a relatively small role in toy shopping this holiday season, according to Google's Compete survey: 23 percent of shoppers used social networking and consumer review sites, compared to 58 percent using...
On average, the traffic coming to our retail clients’ online newsrooms increased by more than 30 percent, especially those coupling a smart content marketing strategy that goes beyond the corporate news,” said Steve Momorella, co-founder of...
Cyber Monday 2011 was the heaviest U.S.online spending day in history, with the holiday season as a whole up 15 percent YoY to $15 billion this season-to-date. Average order values increased 2.6 percent and mobile traffic to retail sites are up 3.9...
She concluded that “While Black Friday has been the top day for online retail traffic over the past two years, warm weather and early store openings encouraged shoppers to go online sooner this season.
