SEO News

Holiday Season

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  1. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on seasonality. Matching your ad copy and landing pages to the current season is a simple and effective...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    The report cited a 20 percent increase in mobile traffic during the 2013 holiday season alone. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season. In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Make your ads big, bold and directly relevant to the season. When Q4 rolls around later this year, all of us B2B advertisers can sit back...

  6. 4 Ways to Expand PLA Success in 2014

    This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs gaining momentum quickly. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year...

  7. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Google is running their own Santa Tracker, which has officially launched for this holiday season. NORAD site visitors can also watch movies about Santa or NORAD in the "village theater," listen to popular holiday songs on the music stage, learn...

  8. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Getting the most out of your seasonal high tide can be an exciting ride, but don't neglect what lies ahead: the slow season. This time of year most marketers are focused on accentuating their business' peak traffic/conversion season.

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Those statistics will probably shift upward, maybe dramatically, after the 2013 holiday season. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to...

  10. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government spending and the debt ceiling do not erase any...