First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2 percent of visits come from social, while 34 percent come from search: If tech media coverage frequency were to serve as a barometer of...
Microsoft launched its Scroogled website and attack ads in November ahead of the holiday season. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include...
But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). If your company does a lot of its sales through catalogs, then getting your products in front of this...
They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. The good news for most PLA marketers is Q1 isn’t exactly the busy season, but it’s still important to keep on top of changes and...
By the time this article publishes, the holiday season will have been either a resounding success for online marketers, or a doomsday proposition only imagined by Wall Street pundits and Mayan mathematicians (if we’re still here to read this).
Both of these items are hot tickets for the holiday season this year, and trends for 2012 show that apple.com was bidding on the most keywords of 2012 in April with 184,000 and more than 1.2 million in Ads Traffic, and in September (likely for the...
In anticipation of everyone winding down for the season, from Search Engine Watch, Mike Grehan, me, Danny Goodwin, and the entire team at Incisive Media, we wish you all a happy holiday! Over the holiday period we will be counting down the top most...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Is it possible that based upon all of the above results that conceivably some...
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. It's clear that it won't materialize this holiday...
Hopefully this holiday season I can avoid working on computers at family gatherings. Have a safe and happy holiday season! One of the most difficult things for me is always wondering which gifts to get my friends and family.
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.
For the holiday season-to-date, $16.4 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and...
Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what...
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Digital Content was the heaviest U.S.online spending day in history at the time...
The firm discovered that while users enjoy their Cyber Monday shopping experience, many will still be heading to the stores this holiday season. With another 55 percent saying they wouldn't be doing any online shopping this holiday season.
An airline, instead of doing traditional display advertising, could share info with the Skype audience about vacation spots for the holiday season. Skype has rebuilt, an ad-friendly platform for Windows 8.
It's no exaggeration that the holiday season is “make or break” for many companies. Ad copy optimization is probably the easiest tactic to deploy quickly during the hectic holiday season. Those who don’t may just end up with a lump of coal this...
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Over the past year, total shopping sessions from has risen 161 percent, while smartphones...
Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. Leverage Google Product Listing Ads to engage more shoppers during the holiday season.
