SEO News

Holiday Season

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    This holiday season you would expect the shopping behavior to be very mobile, as showrooming and quick transactions occur. Even if it is your first holiday experience, you have probably heard horror stories from others.

  2. Last-Minute SEO - Here Come the Holidays!

    Surely you deserve that time - well, unless you are in charge of site traffic for a website that relies on the holiday season to pay the bills. Well, that depends on when you read this, but let’s say it is just after Labor Day and your target is...

  3. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on seasonality. Matching your ad copy and landing pages to the current season is a simple and effective...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    The report cited a 20 percent increase in mobile traffic during the 2013 holiday season alone. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks...