Just in time for the 2012 holiday sales. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s...
They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. When Google announced last year that it was switching its Product Listing Ads from a free to a paid model, a mild panic set in amongst...
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries. For example, you can’t have dynamic product ads landing on category pages.
Both of these items are hot tickets for the holiday season this year, and trends for 2012 show that apple.com was bidding on the most keywords of 2012 in April with 184,000 and more than 1.2 million in Ads Traffic, and in September (likely for the...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with their search marketing programs and deployment of technology...
Bing is calling out Google this holiday season. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what...
With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to make sure you're getting the best bang for your budget bucks. Do you have a product or service that would appeal to a lot of people?
Leverage Google Product Listing Ads to engage more shoppers during the holiday season. Test and promote special offers to successfully convert holiday shoppers. Engage social shoppers and amplify holiday messaging and promotions through Facebook.
How can tell you if you should bring in a new product for the holiday season? Product line trial and error has no place during the holiday season and prior to taking the plunge into something, you need to have the ability to make a prompt yes or no...
The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. One of the most competitive business sectors on the planet, the delicate...
Think about what concrete stores look like during the holiday season. Where are holiday related products displayed? If you're a merchant that sells clothing for example, creating an ad group for jackets and hats would be a good holiday strategy for...
Overall, Target is displaying the use of many more ads than Walmart, and there was a significant increase in December 2010 (with slight spikes around the holiday season of each subsequent year as well).
They’ve just announced their investment of over a quarter of a million dollars in Google PLAs on behalf of sellers, in the run-up to the holiday season. The transition actually kicked off in July, allowing merchants to start setting up PLAs...
During the last holiday season, 75 percent of consumers said they looked for ratings and reviews prior to making a purchase. The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer.
Once a mobile holiday shopper has been driven to visit a retail location with dynamic mobile creative, 75 percent of those users will access their device while shopping in-store (Google), 59 percent of whom explored better pricing and 43 percent...
Pew Research reports that over the 2011 holiday season, 52 percent of adult mobile subscribers used their devices in some way while shopping in brick and mortar stores . Google’s VP of Product Management, Marissa Mayer, appeared on CBS This Morning...
For example, we saw industry data that showed mobile websites had nearly 50 percent higher bounce rates (31 percent vs.percent) compared to desktop sites during the last holiday shopping season. I recently caught up with Ken Barber, VP of Marketing...
The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. We have always had the 'like' button on every single product from...
