What time of year do they normally buy gifts, are they tied to a holiday, and are they only selecting sale items? Having fresh web pages with the most up-to-date information is imperative. Using social-network data from Pinterest or Facebook...
As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. We don’t do what we wanted to: blog posts shipped, contacts made, pages updated, development tickets...
It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are celebrating the holiday with special logos or pictures on their home pages.
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. Annotations on Google Catalogs are so much more than just hyperlinks to...
In 2011 there were an estimated 189 million roses produced for Valentine's Day holiday. Separate Landing Pages for Products If you have specific products that are only sold on Valentine's Day, make sure that you have separate landing pages designed...
But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). Blank pages will have to be removed from the print catalog file.
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
For example, “buy Cinema tickets in Leicester Square” or “book South Africa safari holiday”. In a search and content strategy, you want to make sure that these pages are prioritized in order to make increase the likelihood of generating visits via...
To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries. Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing on category pages.
Over the holiday period we will be counting down the top most read articles of 2012. In anticipation of everyone winding down for the season, from Search Engine Watch, Mike Grehan, me, Danny Goodwin, and the entire team at Incisive Media, we wish...
These three tips can help increase the performance of your campaigns, just in time to ride the holiday wave! Match Keywords With Product Landing Pages vs. Category Landing Pages PPC is a bit complicated to start, but when you add in having (tens of...
It's no exaggeration that the holiday season is “make or break” for many companies. Identify Your Top Holiday Competitors In practical terms, it is helpful to know the number of competitors in your category, as well as to identify those that are...
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Dynamically change content on homepages and other popular landing pages based on whether...
That joyous time of year is upon us again, that magical time that kicks off holiday shopping right after Thanksgiving with Black Friday and Cyber Monday. If you haven’t already started, right now would be the perfect time to deploy some last-minute...
A big holiday season is upon us and an online shopping experience that’s short of smooth is simply unacceptable. My previous column, "10 Conversion Boosters for Ecommerce Pages", focused on creating an exceptional shopping experience on product...
The holiday shopping season happens inevitably every year, drawing the public into the appeal of the top retail brands within the United States. Best Buy purchases more ads than Apple (61.9 percent vs.percent), honing in significantly during the...
Whether ultimately transacting in-device or in-store, holiday shoppers expect a mobile-optimized experience when engaging with retailer advertising within their device – though many retailers are without mobile-optimized websites or landing pages...
Every day, minute, and hour is more important during the holiday. It's the thing we wait all year for: the retail holiday season. Compare that number to 25 percent of all holiday shoppers you can start to understand not only early shoppers, but the...
Major repurchase: Important but come with a little experience (holiday) Mouse Heatmaps: Info around how we navigate around pages is well documented. In many respects conversion rate optimization requires as much specialist skill as technical search...
Pew Research reports that over the 2011 holiday season, 52 percent of adult mobile subscribers used their devices in some way while shopping in brick and mortar stores . Google Places have been swallowed up by Google+ Local Pages, merging all...
