SEO News

Holiday Pages

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  1. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on seasonality. Consider the holiday. Matching your ad copy and landing pages to the current season is...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Hours of operation including holiday hours Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Make sure you integrate each of the following to enhance the user experience and allow...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season. In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as...

  4. 4 Ways to Expand PLA Success in 2014

    This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    GJ: If you could ask Google for a holiday gift, what would it be this year? MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. This will be the first time that this many Meetup Groups of marketing professionals, brand...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    With holiday shopping looming, retailers continue to look for what will give them the edge during the 2013 shortened holiday season. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores...

  7. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Examine Offers from Last Year: Review all of the ads, landing pages, and offers that ran last holiday season. Determine Your Seasonal Offers: By now you should know what worked last year and what you plan to offer during the holiday season this year.

  8. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Top Holiday/Q4 Marketing Tips What's your top marketing tip for Q4 and holiday success? Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. San Francisco Marketing Professionals, a local...