SEO News

Holiday Online Retail

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. Retail advertisers already know how vital the holiday season is. It’s clear this is a significant time for people searching and retail advertisers.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    With the holiday retail season officially kicking off in about a week, online data shows piqued interest in starting the shopping season as soon as possible. In fact, the National Retail Federation forecast sales in November and December to...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  5. The Secret to Reeling in Holiday Shoppers?

    Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple trick boosted sales for many retailers: retargeting. Retailers splash out on big ad campaigns and promotions to attract holiday shoppers...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Many people have also begun to complete the majority of their shopping online for a...