SEO News

Holiday Gift

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  2. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Many of the people who make holiday purchases have never been to your site, and they may make only that single gift-minded transaction. May buy again as another gift: Most of the time we don't buy gifts once for one person throughout the entire year.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    GJ: If you could ask Google for a holiday gift, what would it be this year? This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    As the holidays get closer, people are looking for easy gift ideas that will ship fast. Prioritize Your Products: Some products may be more "gift-friendly" than others. Determine Your Seasonal Offers: By now you should know what worked last year...

  5. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Apparently we ladies must make gift-giving a bit more simple, as searches confirm that it is...

  6. Google Catalogs Design Tips: How to Best Showcase Your Products

    But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). If your company does a lot of its sales through catalogs, then getting your products in front of this...

  7. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Macy’s, similar to Sears, is disbursing their budget amongst many keywords while Godiva is spending quite a bit to bid on "chocolate", logically (11.06 percent) and "gift baskets" (9.79 percent), which have CPC’s of $2.45 and $4.84, and are...