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Holiday

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  1. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    The British actress won the Best Actress Oscar award at the 26th Academy Awards in 1954 for Roman Holiday. A Google Doodle today features legendary actress Audrey Hepburn, best known for classic movies such as Breakfast at Tiffany's, My Fair Lady...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season, everyone has an opinion on seasonality. Consider the holiday. The question really is: how many PPC professionals are taking...

  3. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    The report cited a 20 percent increase in mobile traffic during the 2013 holiday season alone. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of year to stock up on chocolate candy. It's Valentine's week. This is also a good time of year to search for quotes about love and romance, whether you want to...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season. In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as...

  7. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. Baynote has also created an infographic with some key holiday...

  8. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Last week was a holiday week, and the campaign was intentionally bid down. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier.

  9. 4 Ways to Expand PLA Success in 2014

    This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs gaining momentum quickly. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year...

  10. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    Google has created a very festive Easter egg for smartphone users. On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an...