Let's suppose that this new public storage business is being started in May, and eventually the holiday season will be upon us – so you want to see how your competition tackled the season the year before.
What time of year do they normally buy gifts, are they tied to a holiday, and are they only selecting sale items? A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent...
Take another example of the UK‐based holiday villa rental company, Premier Holidays. While most would expect blog posts along the lines of fabulous holiday destinations, swanky dream villas or travel tips, they scored a massive hit online with...
Just in time for the 2012 holiday sales. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone...
A single photo may get thousands of likes, shares, and comments and gives the photographers (both amateur and professional) a chance to showcase their work, and the fans to share their holiday pics. Most of us think about marketing our businesses...
The company picnic and holiday party just got bigger, wider, and riskier with social media snapshots landing on Facebook and Instagram. Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral?
First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2 percent of visits come from social, while 34 percent come from search: If tech media coverage frequency were to serve as a barometer of...
Patrick's Day is a religious holiday celebrated every March 17 on the anniversary of the day the patron saint of Ireland died in the fifth century. Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring...
Microsoft launched its Scroogled website and attack ads in November ahead of the holiday season. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include...
As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. Tober kicked off with some new technical data. He said “SEO visibility” was one of his most important...
It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are celebrating the holiday with special logos or pictures on their home pages.
It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Ah, Valentine’s Day. Needless to say, each year in the days leading up to February 14th, the...
Here's a look back at how Google has celebrated Valentine's Day through the years (note: Google didn't post holiday logos in 2002 or 2006): Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily...
Additionally, consider any holiday days in the month and adjust accordingly; for holiday-based businesses, this may mean a flood of activity before and on holidays. This March there are two holiday Sundays: St.
I was actually in the “K”s looking for the Koo Koo Bear Kids catalog to search for holiday gifts for my niece and nephew when the King Arthur Flour catalog cover caught my eye. Annotations on Google Catalogs are so much more than just hyperlinks to...
In 2011 there were an estimated 189 million roses produced for Valentine's Day holiday. February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day.
But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). If your company does a lot of its sales through catalogs, then getting your products in front of this...
Now look at the product annotation for Bestop Supertop NX in Google Catalogsin the 4 Wheel Parts 2012 Holiday Gift Guide. Google has reformatted the Google Shopping home page. The redesign includes prominent placement for Google Catalogs, with...
They either couldn’t change dance partners or were reluctant to do so heading into the holiday shopping season. Questions rattled around: Why should I pay for what used to be free? How will I compete in this environment?
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
