One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Similarly, if you pitch a piece of content that is about why your brand makes the best shoes and telling your company story, you will most likely be ignored. Does it make sense to work with a leather couch company?
Just a little background for you, Qihoo 360 Technology Co.is a Chinese security software company that created a very popular browser in China with almost 300 million users, falling just second behind Internet Explorer.
More time and thought should be going into how all copy aligns with the overall keyword strategy as well as how it links back to specific pages on the company’s website. Aligning the client’s strategic goals at the beginning of each project to...
By our estimate, the company spends nearly twice as much on Google AdWords per month than the next largest retail PPC spender. The research outlined above was based on a mere snapshot in time for a company that takes the long view (watch Jeff Bezos...
Thiel still holds almost 8 million Facebook shares, but given the direction the firm's share price is heading that might not be worth much after November, when many of the firm's employees can offload their stakes in the company.
This is what Anthony Cooper, MD of business intelligence company Pearlfinders, set out to explore in a blog post based on this curious finding from the Q2 2012 Pearlfinders Index. He believes firms are holding out until they understand the...
A small hosted e-commerce store company says it is giving up on Facebook because a large majority of ad clicks are coming from bots and the popular social network is now allegedly holding their page name hostage.
Depending on your company’s structure, you may be utilizing more than one website (different companies under a single holding company or brand). You will also often see potential customers who are within the research phase of the purchase cycle...
Readers showed an interest in purchasing theremin kits and his company, R.A. Moog left his own company in 1978 and despite having joined theremin-maker Big Briar, was actually prohibited from using his own name in marketing right through the 1990s.
Department of Justice (DOJ) to further investigate Google's Street View service, specifically whether Google violated the Wiretap Act when the company collected Wi-Fi data from unencrypted residential Wi-Fi networks during a 2010 run of its Street...
The company introduced Google Fiber. Tested in labs across Google’s Mountain View campus, the company found that in just the right synthesis, psyllium and vitamins C and D morph into a byproduct that Google has coded as “Fiberlicious.
It’s no secret - the once small and extremely niche computer company that struggled for so long for market share in the '80s and '90s is now king of mobile. If not, what’s holding you back? With more than 37 million iPhones and 15 million iPads...
While Google and Microsoft have been touted as potential suitors alongside the option of selling the company’s Asian assets, one company that isn’t being mentioned has the size and cash to buy Yahoo – Amazon.
In addition, it lets your interviewer know that you aren’t just going through the motions; that you actually want to determine your own fate, especially if you’re looking to abandon your current position with another company.
In these cases your data is kept in a third party database, so it can be accessed at the will of the company. After all, someone, somewhere HAS TO BE holding all that data, right? In 2011, trillions of dollars in e-commerce transactions and a...
ClickZ points to another potential concern: it’s not clear how each company will manage and protect ad data once sales and trafficking systems are integrated. A second part of the plan is to convince large ad holding companies to join in the fun...
The company named CFO Tim Morse interim CEO. Bartz, who has been with Yahoo for 30 months, had not turned the company around – the stock price is pretty close to that of when she took over and she's had some run-ins with co-founder Jerry Yang who...
Why is a company like Google taking such a hard line on something as simple as a name – even though there is no verification process for the “real name,” so ultimately this policing is currently meaningless.
