Dumpster - Unwashed socks in a locker room after a hockey game Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...
Literal targeting: The obvious hockey sticks to hockey players type targeting. AimClear CEO Marty Weintraub took to the stage this morning to deliver a fantastic and entertaining keynote on optimizing for humans.
A Yahoo image search for [hockey]: A Yahoo image search for [hockey] labeled for reuse: Yahoo has announced a new image search. Images are now also pulled from Flickr, the photo sharing service owned by Yahoo since 2005.
In June, “teamusa.org” was distributing approximately 22 percent of their budget to the keyword “2012 olympics”, and were also bidding on other keywords such as “us womens soccer team”, “usa field hockey”, and even “shaun white snowboarding...
That’s why the same word in the above screenshots can vary so widely; it’s like McDonald playing ice hockey in his kid’s junior club league or getting on the ice in the NHL. Recent discussion among search marketers over whether lowering a keyword...
When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not where it has been. This is the key differentiator of those who are successful search...
Field Hockey However, today’s interactive Google Doodle is easily the best and most fun so far, letting everyone compete for their own virtual gold medal. Work productively? Not so much. Visit Google’s home page today and you’ll see a runner trot...
The search states that the results are based on the assumption that “NHL” is an internet domain and gives you the option to assume it is a hockey topic. This search brings up results for the latest game score in National Hockey first and then lists...
Last week, Danny Goodwin wrote about sites profiled in a WSJ.com article, such as The Internet Hockey Database and Oh My Dog Supplies LLC. Late Friday, heading into the long weekend, Google’s head of webspam Matt Cutts announced a Penguin data...
The WSJ article also featured Google Penguin update victim The Internet Hockey Database. Just looking at Page 1 of Google reveals there is some stiff competition from the NHL, Wikipedia, Yahoo, ESPN, and other strong authoritative domains, some of...
Say I want to sell to UMD Bulldog hockey fans. Obviously I would love to meet and get to know Facebook users who are engaged in threads surrounding local college hockey videos in Facebook. Let’s assume I sell hockey memorabilia or earmuffs.
As of this writing, the topics of "Breaking Dawn" (the new Twilight movie), "Green Bay Packers" (the football team), and "Sidney Crosby" (a Canadian hockey player) top the list. Google's social network is quietly adding more advanced search options...
Thankfully, the players and owners found room to agree and I was able to avoid being forced to start following regular season hockey. It’s October, which means that football season is in full effect! Suffice to say I was eagerly anticipating a...
Google previously partnered with ESPN to offer rich snippet data for the MLB and NFL and has promised future markups for hockey and soccer. This week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data...
Google specifically mentioned basketball, hockey, and soccer. Looking to quickly find the latest baseball score or follow a football game in real time? Google and ESPN have brought the scoreboard straight to the search results to provide live MLB...
Anything that measures behavior using a metric such as "hits" should be strictly reserved for baseball or hockey pools. I bet you didn't think there was more than one advanced approach to web analytics tagging, did you?
Is Google is in talks with the National Basketball Association and National Hockey League to broadcast live games? SEM Basics Tips for Making the Most of Feeds by Andrew Girdwood Seven tips for using feeds from other sites to ensure you're among...
This morning, Bloomberg reported Google is in talks with the National Basketball Association and National Hockey League to broadcast live games. Last September, Google's YouTube property started streaming live broadcasts.
Last month Jonathan Allen wrote about the work he was doing to help the NHLPA increase their Google rankings for their member names (NHL hockey players). I read this with interest, given that I've spent the last few months doing the exact same...
SAN FRANCISCO, CA, August 17, 2010 - Reebok, the National Hockey League, and the Indianapolis Symphony Orchestra are among the winners of ClickZ Connected Marketing Awards 2010. Awards Recognize Brands and Organizations that Embrace Innovation and...
