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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is no coincidence that the sentiment of this successful campaign came from the top, as illustrated a selfie tweeted out by Ted Hockey, President and CEO of TD Canada Trust, with a customer of 60 years.

  2. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    For example, if you like the Vancouver Canucks on Facebook, and a spammer has an affiliate hockey ticket site or hockey jersey site, they could tag the Vancouver Canucks Facebook Page in their posts in the hopes that people who have liked the...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    For example, if you end up on an internal landing page about NHL goalies, you would expect that the homepage would be something to do with hockey, or on the broader spectrum, sports. In the recently publicized Google Search Quality Ratings Guide...

  4. SEO Game Change: Are You Setting the Right Expectations?

    It's entirely possible that you're trying to play softball in a hockey rink. Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in. Maybe there's an analogy here about everyone playing their...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Dumpster - Unwashed socks in a locker room after a hockey game Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  6. Why Quality Score is One of the Least Important AdWords Metrics

    That’s why the same word in the above screenshots can vary so widely; it’s like McDonald playing ice hockey in his kid’s junior club league or getting on the ice in the NHL. Recent discussion among search marketers over whether lowering a keyword...

  7. Getting to Where Search is Going to Be, Not Where It Has Been

    When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not where it has been. This is the key differentiator of those who are successful search...

  8. Can You Tap Your Way to Gold in Google’s Interactive Hurdles Doodle?

    Field Hockey However, today’s interactive Google Doodle is easily the best and most fun so far, letting everyone compete for their own virtual gold medal. Work productively? Not so much. Visit Google’s home page today and you’ll see a runner trot...

  9. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    The search states that the results are based on the assumption that “NHL” is an internet domain and gives you the option to assume it is a hockey topic. This search brings up results for the latest game score in National Hockey first and then lists...