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Hitwise Heather Dougherty

  1. AdGooroo and Experian Hitwise Report‏ on Paid Search Secrets of Top CPG Marketers

    Nearly every CPG brand studied is leaving a sizable amount of paid search traffic on the table," said Heather Dougherty, Director of Research for Hitwise. AdGooroo and Experian Hitwise have just issued a report on "Successful Paid Search Tactics...

  2. U.S. World Cup Searches Point To Portugal And Mexico Teams - Experian Hitwise

    In a separate report looking at the week ending May 29th, Heather Dougherty, Director, Research at Hitwise, said that due to the important time difference between the U.S.and South Africa, many of the searches during that period were around the...

  3. Hot Rumor: Google is Launching a New Music Service

    According to a blog post by Heather Dougherty, Director of Research at Experian Hitwise, Google is expected to launch their music service today. So, she took a closer look at the tons of data that Hitwise collects to see can be seen.

  4. What a Searcher Wants: Answers

    Hitwise Research Director, Heather Dougherty, had this to say about the trend: "Online users are increasingly seeking advice from question and answer websites that leverage shared knowledge contributed across a community of experts and enthusiasts.