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Hitwise Dougherty

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  1. AdGooroo and Experian Hitwise Report‏ on Paid Search Secrets of Top CPG Marketers

    Nearly every CPG brand studied is leaving a sizable amount of paid search traffic on the table," said Heather Dougherty, Director of Research for Hitwise. AdGooroo and Experian Hitwise have just issued a report on "Successful Paid Search Tactics...

  2. Hot Rumor: Google is Launching a New Music Service

    According to a blog post by Heather Dougherty, Director of Research at Experian Hitwise, Google is expected to launch their music service today. So, she took a closer look at the tons of data that Hitwise collects to see can be seen.

  3. What a Searcher Wants: Answers

    Hitwise Research Director, Heather Dougherty, had this to say about the trend: "Online users are increasingly seeking advice from question and answer websites that leverage shared knowledge contributed across a community of experts and enthusiasts.