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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    One consistent problem I have seen while analyzing Panda hits has been aggressive and deceptive advertising. By the way, I’ve had a number of companies reach out to me with severe hits like that. In my previous posts about Panda, I’ve hammered one...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Don’t fall victim to subsequent algorithm hits. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith) that your hard work...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In particular, search ads saw 92 percent growth in 2013 - almost as...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t go crazy here detailing the update, since I’ve already written several posts about the recoveries and fresh hits. For example, I’m helping several large-scale websites now with Panda hits that have 50 percent mobile traffic from Google...

  5. Google Analytics Helps You Filter Spider and Bot Traffic

    Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. Ever wonder how much of your traffic was actual human...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    My offline analogies are tied to actual Panda hits, so my hope is that you can compare these scenarios to your own website. So, I’ve crafted some offline scenarios based on actual Panda hits that can hopefully get important points across (without...