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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    What ad copy needs to be changed to reflect only current offers? Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never come close to hitting, but during holiday those bets are off.

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Adjust your ad copy, keywords, and bids to match your expected return on investment (ROI). Ad test cleanup. Review all of your ad tests and pause any losing ads. New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating...

  3. Last-Minute SEO - Here Come the Holidays!

    Bought that ad on Google? For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. In fact, your organic search showing up with a paid ad can indicate to users YOU are...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). I don’t know about you, but most mothers I know aren’t...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  6. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    And all of the Ad Age Top 100 brands are now running campaigns on YouTube. It hit 800 million monthly viewers in October 2011. Google hit the billion unique visitors mark in June 2011. Chamber of Commerce Foundation, Gen C is a powerful demographic...