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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. The site that was generating $200,000 per month could lose $140,000 per month in advertising revenue due to the Panda hit.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Google introduced these in late 2012 and they have been a huge hit for the company ever since, with more and more retailers opting to advertise in this way. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the...

  4. SEO Is No One-Trick Pony

    I will attempt to hit upon most of these, today. I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various...

  5. Bing Ads Enhances "Change History" Page

    Before today, we limited views to only 200,000 changes at a time; a limit that is frequently hit for mid-to-large accounts. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to...