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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Mobile advertising continues to grow rapidly, as mobile revenues hit $7.1 billion (17 percent) in 2013, a 110 percent increase from $3.4 billion in 2012. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. Over the years Google algorithm has been changing to take...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Tesco was in the midst of a controversy over using horse meat in its burgers and was fighting reputation fires all day, but forgot something important: they sent out a regularly scheduled tweet at the end of the day: "It's sleepy time so we're off...

  4. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    We basically looked at a weather map of the storms to see which states were being hit," Leviticus Williams, social media specialist at Chegg told Twitter. Every once in a while, Twitter shares interesting case studies of how unique brands have used...