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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Unique viewing history From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Even for Neil Armstrong, the first man to step onto the surface of the moon, NASA did not script his famous words, or give him any direction on what to say – during arguably one of the most watched global television events in history NASA gave him...

  3. Matt Cutts: Using Article Directories for Links? Just No

    This is the topic of Matt Cutts' latest webmaster help video, which begins with a history lesson on the rise of article directories: Cutts also hinted that their search algorithm is filtering, or perhaps even penalizing, mass article directory spam.

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    History of Guest Blogging You could be surprised with how direct traffic from some sites performs when compared to search referrals. Google's Distinguished Engineer Matt Cutts, posting on his personal blog, advises webmasters to no longer use guest...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Linkedin: Work history, education, and professional content reading habits. Pinterest: Personal passions, key event planning, influencers. Very quickly you can build a "Private Page" within which you can share in links to a person or brand's...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  7. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests," Yandex said in a company blog post. Now, we have added a search history of a few seconds...

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Linkdex has a long history with SES and know that the attendees here are the right people to help share their message. Their “customer success team” assists big name clients such as FedEx and REI and concentrates on optimizing for natural search...