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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. Seventeen of top 20 internet retailers. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless...

  2. The Biggest Mobile Trends and Stories of 2013

    But with third quarter projections looking dismal, it seems increasingly likely that the brand is headed for the dustbin of mobile device history. The Essential Mobile Numbers wasn't a bad year for mobile itself – data traffic from smartphones and...

  3. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Google has a long history of tracking Santa, even before they joined forces with NORAD in 2007, as they had previously offered their own Google Santa Tracking via Google Earth. This year, Microsoft moved beyond providing just the Bing Maps...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  5. The Role of #Hashtags in Social Media and Search

    The History of Hashtags Everything on the Internet is forever. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger recently ranted in a blog post about how the hashtag is ruining the...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Sadly this also means that it's going to become more difficult to diagnose Panda issues – at least from the go-to resources such as Moz's Google Algorithm Change History. Internet marketers, just like users (and Google), should be able to tell at a...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Music history buffs will want to visit Muskogee where they'll find the Oklahoma Music Hall of Fame, a museum which collects and documents information archiving Oklahoma's rich musical history. People are changing the way they consume media, mixing...